Invest in India's Fastest Growing 21st Century Piggy Bank and Habit Builder
Invest in India's first Ed-Fintech startup Good Good Piggy that teaches responsible money habits while rewarding good behaviour, skills and habits. Make good good investment into Good Good Piggy to raise good good kids!

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Investor's Interest

ESG Friendly Mission

Support Women Entrepreneurship

Digital Venture
Consumer-Driven Model

Innovation for the Next-Gen
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Purva Aggarwal is the first female soloprenuer in India and third globally to enter the children’s online banking & wallet’ space.
Purva is a Financial Analyst at a private equity investment advisory firm in London and a writer, under mentorship with a leading publication for institutional investors.
She is the Ambassador of the Indian Chapter of Women in Tech-global movement, an international non-profit (headquartered in Paris, France) dedicated to promoting greater diversity in tech sector globally. She is also a researcher in the field of Mergers and Acquisitions.


Purva Aggarwal is the first female soloprenuer in India and third globally to enter the children’s online banking & wallet’ space.
Purva is a Financial Analyst at a private equity investment advisory firm in London and a writer, under mentorship with a leading publication for institutional investors.
She is the Ambassador of the Indian Chapter of Women in Tech-global movement, an international non-profit (headquartered in Paris, France) dedicated to promoting greater diversity in tech sector globally. She is also a researcher in the field of Mergers and Acquisitions.


Purva Aggarwal is the first female soloprenuer in India and third globally to enter the children’s online banking & wallet’ space.
Purva is a Financial Analyst at a private equity investment advisory firm in London and a writer, under mentorship with a leading publication for institutional investors.
She is the Ambassador of the Indian Chapter of Women in Tech-global movement, an international non-profit (headquartered in Paris, France) dedicated to promoting greater diversity in tech sector globally. She is also a researcher in the field of Mergers and Acquisitions.
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Target Indian Population
- 35.3%
Approx
Population 0-14 years of age
- 41%
Approx
Population under 18 years of age

Indian Fin- Tech Market
- 31bn
Current market value
- 34bn
Expected market value

Indian Ed- Tech Market
- 700-800mn
Current market value
- 250-300bn
Expected market value

People who back us






FAQ
We have the launch planned in early 2022. Till then, we have an early access form on our website for
customers to add themselves on the waiting list. We also are busy tracking key partnerships and
opportunities.
In the next 5 years, India will be among the top 3 countries (others being China & Indonesia) to have the most number of children globally, so Good Good Piggy’s effort is extremely important on a national level. According to the recent census, there are 130 million children in the age bracket of 5-9 in India. Database Statistica estimates 30% Indian households are struggling and 70% become our target, expecting to grow to 82% by 2025. Based on this figure, Good Good Piggy has a 95 million user potential as of today, which might be 105 million potential users in the next 5 years. In our view, Good Good Piggy has a good trajectory as it increases its user base, penetrates tier 2 & 3 cities in India and simultaneously looks into revenue expansion strategies including new market territories in South Asia such as UAE and Indonesia with the perspective of setting early national standards.
- In less than 6 months from incorporation, Good Good Piggy shortlisted to compete in TechSparks “Tech30 2021” List for 30 most promising early stage startups from India
- Good Good Piggy selected as the only finalist from India in International Pitching Competition held in Sharjan; organised by Women in Technology Global Forum
- Good Good Piggy qualifies 3 rounds and presents the business in the auditions of Shark Tank India by Sony Entertainment Television
- Start up Review from Japan covers Good Good Piggy under “NEXT LEADERS 2021”
We have the launch planned in early 2022. Till then, we have an early access form on our website for customers to add themselves on the waiting list. We also are busy tracking key partnerships and opportunities.
In the next 5 years, India will be among the top 3 countries (others being China & Indonesia) to have the most number of children globally, so Good Good Piggy’s effort is extremely important on a national level. According to the recent census, there are 130 million children in the age bracket of 5-9 in India. Database Statistica estimates 30% Indian households are struggling and 70% become our target, expecting to grow to 82% by 2025. Based on this figure, Good Good Piggy has a 95 million user potential as of today, which might be 105 million potential users in the next 5 years. In our view, Good Good Piggy has a good trajectory as it increases its user base, penetrates tier 2 & 3 cities in India and simultaneously looks into revenue expansion strategies including new market territories in South Asia such as UAE and Indonesia with the perspective of setting early national standards.
Similar products have been sold in 1st world countries/evolved economies like Australia, USA & UK. GoHenry, based in the UK, has found admirable success with adoption and is currently a household name in the United Kingdom. The child banking and wallet space has a few competitors, like Junio and Birdfin in India. However, all the participants are fairly new and there are no household names established yet. Further, all products are geared towards teenagers as a spending force. Good Good Piggy is looking at the pre-teenagers market as it involves an untapped segment and incorporates financial education and values at its core, giving strategic advantage when it comes to CAC:LTV numbers versus the scalability of the company offerings.
- In less than 6 months from incorporation, Good Good Piggy shortlisted to compete in TechSparks "Tech30 2021" List for 30 most promising early stage startups from India
- Good Good Piggy selected as the only finalist from India in International Pitching Competition held in Sharjan; organised by Women in Technology Global Forum
- Good Good Piggy qualifies 3 rounds and presents the business in the auditions of Shark Tank India by Sony Entertainment Television
- Start up Review from Japan covers Good Good Piggy under "NEXT LEADERS 2021"